Our first AAF Member Spotlight of 2019 is Savannah Blank, Digital Marketing Specialist at TOPS Marketing Group. We sat down with her to talk more about the changing landscape of digital marketing and what she’s excited to see in 2019.
AAF: So, you’re not originally from Lexington. What brought you here?
Savannah: I’m from Florence Y’all. I moved here after I graduated from EKU, and fell in love after living in Chevy Chase. Lexington is the perfect size because there’s always something to do, but you’re always going to run into someone you know. I’ve seen so much live music, and met amazing business owners, artist and friends.
AAF: Was working in advertising always the plan?
Savannah: No, as a kid I wanted to be on Saturday Night Live as a comedian. I thought I was hilarious as a child. Adam Sandler and Will Ferrell definitely shaped my sense of humor.
AAF: Most people know TOPS as a magazine in Lexington and Louisville. What do you do there?
Savannah: That’s what we’re known for! TOPS in Lexington has been around for twelve years, and TOPS in Louisville just celebrated their second year. It was an obvious move for TOPS to get into the digital game. We wanted to make it simple for our clients to call one person who can handle all their print & digital advertising—so they can focus on running their business!
AAF: What is your favorite part of what you do?
Savannah: Creating a simple marketing strategy that makes sense for the client and helps them connect to their online community on a local level. I’m passionate about supporting local businesses, and love watching clients succeed. Digital marketing gives us a ton of freedom to do what is best for the client, whether that’s a national campaign or reaching people at a local event.
AAF: What digital marketing trends are you excited about?
Savannah: I’m excited to start implementing more streaming video & digital radio ads for our clients. Like a lot of people, I have a few streaming services instead of cable, and would rather listen to my playlists instead of the radio. I’ve worked with clients on some creative strategies to reach customers using these platforms, and we’re seeing great results.
AAF: What do you do in your free time? What inspires you?
Savannah: Most people would describe me as pretty laid back. I just got back from a three-day Phish concert in Mexico! I love bluegrass, rock, jam bands, anything I can move my feet to. I also hula hoop, snowboard, and enjoy traveling. I love colorful things, graphic art, creative spirits, and bourbon. I am so inspired every day by ALL of these things! All women inspire me. Boss ladies where you at?!