We sat down for a game of not-quite-twenty-questions with Tara Williams, Account Director at Right Place Media and Treasurer of AAF. She gave us a glimpse of life on the Accounts side of our industryâ€”the good, the not-so-good, and a little of everything else.
AAF: Who are you and what do you do?
Tara Williams: Iâ€™m Tara Williams, Iâ€™m an Account Director at Right Place Media for clients Fazoliâ€™s, Tomato Express (which includes local restaurants Crust, Smashing Tomato, and Bella Notte), and Papa Murphyâ€™s Pizza. Iâ€™m the liaison between my client and anyone who has a direct or indirect effect on them. If clients, vendors, and co-vendors are happy with our endeavors at the end of the day, Iâ€™ve successfully done my job.
AAF: Whatâ€™s your background?
Tara Williams:Â Iâ€™ve been with Right Place Media since the day we opened, February 1, 2001. Prior to that, I was a Senior Accountant at Meridian Communications. I started off in the accounting field after graduating from UK, then I gravitated to the account service side.
AAF:Â What made you get into this crazy business, anyway?
Tara Williams:Â Just luck, I guess!
AAF:Â What are your favorite and least favorite parts of the job?
Tara Williams:Â Dealing with people for both! Itâ€™s great when I can deal with a variety of nice, interesting people; dealing with difficult people is my least-favorite.
AAF:Â Whatâ€™s the most important thing youâ€™ve ever learned from a client?
Tara Williams:Â The word deadlineÂ has no actual meaning.
AAF:Â What is your role in AAF?
Tara Williams:Â Iâ€™m currently the Treasurer of AAF Lexington. I decided to get involved with the organization back in 2001 to learn more about the industry I was working in, and Iâ€™ve been a part of AAF ever since. Itâ€™s a great way to network, meet cool people, and learn about different aspects of the advertising industry! Iâ€™m not involved in any other clubs right nowâ€”if Iâ€™m going to devote myself to something, I want to make sure I can give it 100%.
AAF:Â When you were a kid, what did you want to be when you grew up?
Tara Williams:Â A teacher! But now that Iâ€™ve been in this industry so long, I canâ€™t imagine doing anything else.
AAF:Â Who or what inspires you?
Tara Williams:Â People who are passionate about what theyâ€™re doing. Iâ€™d love to work with Hans Neubert, who spoke at Interactive Social 2.0â€”he was so motivating!
AAF:Â What advice would you give to your college self, or someone looking to follow in your footsteps?
Tara Williams:Â Be a stickler for details, but donâ€™t sweat the small stuff. Iâ€™ve had a hard time learning that last one.
AAF:Â Whatâ€™s the best thing you know how to make?
Tara Williams:Â Spaghetti sauce from scratch, using ingredients from my own garden!
AAF:Â Everybody has one of theseâ€”whatâ€™s the one ad, logo, tagline or idea you wish youâ€™d thought of?
Tara Williams:Â Nikeâ€™s Just Do It.
AAF:Â Whatâ€™s your favorite project that youâ€™ve been involved with?
Tara Williams:Â Our work for the Primate Rescue Center in Nicholasville, Kentucky. They do such great stuff there!
AAF:Â Whatâ€™s the coolest or scariest place youâ€™ve ever been?
Tara Williams:Â Both in oneâ€”hovering over a volcano in Hawaii. It was wild.
AAF:Â Flight or invisibility? You can only choose one.
Tara Williams:Â Has to be flight; I love to travel!
AAF:Â What are your dream Jeopardy categories?
Tara Williams:Â Rob Thomas and HGTV. No question.
AAF:Â Whatâ€™s your favorite thing about living and working in Lexington?
Tara Williams:Â The community feel.
AAF:Â And whatâ€™s one thing youâ€™d think could improve the community?
Tara Williams:Â Iâ€™d love to see the controversy surrounding CentrePoint get settled, thoughâ€”itâ€™s causing a lot of dissention here. It just needs to get fixed.
AAF:Â Whatâ€™s the first album you ever owned?
Tara Williams:Â Toys in the Attic, by Aerosmith.
AAF:Â And finally, whatâ€™s one word youâ€™d use to describe success?
Tara Williams:Â Contentment.